We have already witnessed multiple events from major tech companies like Google and Microsoft. And now it is time for Apple to announce all the new products and services. Apple's Worldwide Developers Conference (WWD) 2017 is going to happen from June 5-9 and here are some rumours and news about the event.
WWDC17: Everything Expected
1.Upgrade In Connectivity
Apple is testing a next generation "millimetre wave" and it also got an approval from Federal Communications Commission (FCC) for this. The technology is 5G connectivity which will be a lot faster than the 4G used nowadays. Even though it is highly unlikely to use this in the upcoming iPhone, Apple still wants to stay ahead in the conenctivity area where it faltered back in the past.
The company may also include Bluetooth 5.0 that is released recently. The reason is simple - Apple killed the headphone jack and it must utilise latest technology for high-quality audio.
This smart wearable is already ahead in technology and these may get some huge upgrades. Apple is reportedly testing MicroLED displays to maybe replace the current OLED displays on the Apple Watch for better visibility and power consumption. Also, Apple is looking to make the Apple Watch detect health-problems on the go without any visit to the hospital.
3. Improved Marketing
Apple which is known for its eye-catching advertisemnts is looking to invest more for marketing Apple devices. Apple even hired Lauren Kern away from New York Magazine to be the new Editor-in-chief for the Apple News. It is also looking for a new ad campaign for the Android users to make the switch to Apple devices. it even created a page that tells you all the reasons to go for Apple.
4. iPhone 8
Apple wants to make the iPhone denote the future. It is looking to make the phone with as less bezels as possible. Some leaks even sugegst that Apple iPhone 8 display will look a lot like Samsung S8. Apple is also improving the resolution the new iPhone for a rich visual experience.
The iPhone may also feature a differnet position for the fingerprint sensor. Some rumors are even suggesting that the whole screen can acts as a fingerprint sensor. Wild speculations aside, there will be a new placement for the sensor unlike its previous designs.
5. Macbook Pro
Macbook Pro released last year disappoined a lot of people for its high price but not new features and the removal of multiple ports and the touch bar addition made some furious too. Apple may even release a new Macbook Pro as rumours suggest and we may even see a new iPad Pro.
It looks like Apple keynote will be big and there are many more things that are rumored like Safari Speaker. Speculations aside, Apple is eyeing for staying at the top and let us hope that the next generation devices may cost fair.