Amazon Fresh: Store on Wheels

Amazon Fresh

 

Amazon is trying to bring stores to your home. The shopping giant which introduced cashier-free shopping is now eyeing to expand what it is now calling as "Amazon Fresh." Amazon is taking this as a crucial step in its expansion in the consumer market. It will be first available in the US competing with big markets like Walmart. 

What is Amazon Fresh?

As the name suggests, basically Amazon Fresh is like "Big Basket" we have in India. You order online, the groceries are packed and shipped to you instantly. There are two types of delivery process in Amazon Fresh.

  1. Amazon Fresh pick-up
  2. Amazon Fresh home delivery
Amazon Fresh
Amazon Fresh

Amazon Fresh pick-up allows users to order what they like but if they want, they can go the available pick-up locations to pick up. Amazon says, with consecutive orders, the name and license plate stored in the first visit will be helpful for future orders. 

Amazon opened two locations in Seattle at present for users to drive and pick-up. The pick-up feature will be helpful if your driving from work to home and you need to quickly order what you want. The pick-up feature also has an option for users to disable the pre said license plate option in the account settings in Amazon website. 

Amazon has a big fleet to address deliveries
Amazon has a big fleet to address deliveries

Amazon Fresh home delivery on other hand is self-explanatory. Users have to order online, give their account details and address and the products will be delivered at home.  This option will be mostly for Amazon Prime users and allow them to get their groceries in a two-hour window. But for users who will pay an extra $14.99 extra on top of their Prime membership will enable a 15-minute delivery.

There are many websites offering the same services. Here are some reasons why Amazon Fresh is worth it:

  • Amazon is a gigantic company that can be trusted on its services and products
  • Study also shows that Amazon Fresh's cart will be a lot cheaper than the others
  • Seamless integration with all your Amazon accounts 
  • Using your Prime membership for improved services
  • Faster Delivery by Amazon in a lesser time window
  • Pick-up option unlike any others
  • Wide range of Inventory 
Most trusted service
Most trusted service

It looks like our shopping is becoming more human-friendly day by day. From walking or driving miles to the nearest store to cashier-less stores and store on wheels, we will save a lot of valuable time. Let us hope that Amazon Fresh will be out in India too.

Tags: Amazon , Future , Shopping

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