Xiaomi after its huge success in India is looking to improve its footprint in the country. As a part of this, the company is looking to establish Mi stores all over the major cities of the country. Like its competitor, OnePlus which established a store in Bengaluru, Xiaomi did the same thing by first entering into the Tech hub of India, Bengaluru.
More stores will soon make their way to cities like Delhi, Mumbai, Hyderabad and Chennai soon. Xiaomi is looking for a 100 Mi homes expansion in the country which makes the already ubiquitous smartphone more ubiquitous.
A Beginning for Xiaomi Dominance
The company which received a lot of positive response in India due to its budget-friendly but uncompromising specs combo. India is the second highest revenue market after its home country China itself with around $ 1 billion revenue.
The company is planning to invest $ 500 million in India in hopes of a pure dominance in the smartphone market. The stores include all the smartphones along with the accessories like headphones, earphones, chargers, VR headsets and other official stuff.
Manu Jain who is the Vice President of Xiaomi and the Managing Director of Xiaomi India started the store on Thursday which will open to customers on Saturday.
During this event, he told that "We are extremely excited to announce the first ever Mi Home in India, marking yet another important milestone in Xiaomi’s India journey. We are using the lessons learnt from operating a very successful and learn online channel to offline retail via our Mi Home stores. Mi Home stores are built on our Internet+ new retail concept and will have efficiencies similar to the online channel. We will provide a phenomenal user experience, where Mi Fans will be able to browse and experience our products first-hand at their leisure, before making a purchase. Setting up offline stores will also help to make our products more readily available for buyers across the country."
Here are what Xiaomi expansion can mean for Indians
- According to Manu Jain, about 90% of devices are made in India thanks to the two plants set up recently
- No more waiting for flash sales
- Grab exclusive Xiaomi accessories instantly
- Using F code for offline and online purchase switching
- Stores also sell other Xiaomi products including earphones, chargers, air purifiers etc
Even though the occurrence of flash sales cannot be said at present, Xiaomi stores will offer users better customer service and good satisfaction means rising to the top of the game like Samsung did years back. Let us see what Xiaomi is capable of?